In 1999, Billy Martinez rented out his very first piece of equipment. He didn’t have a business loan, or a big shop. He had a backyard, and a few small tools he owned himself. As he came to be known for fair deals and fair prices, more and more people wanted Martinez’ equipment, and Martinez began to see a future for himself in equipment rental. He passionately hunted down the best prices and attended equipment auctions to grow his available selection. Soon, he turned his small backyard hobby into an American dream come true…a large retail location in his hometown of Naples, Florida, known as The Equipment Source.